Rogers Diffusion of Innovation Theory explains how new inventions and technology grow. This is one of the oldest social science theories. New ideas start attracting early adaptors and they start to spread the product out to multiple different people. Some people adapt more to innovation then others. The first part of Rogers Diffusion of Innovation is Innovators these are the people that are the most excited about innovation. They are the risk takers. The second part is the early adaptors, these are the opinion leaders. They are very comfortable adapting to new ideas. The third part is early majority, these people need evidence that the innovation works before they can adapt to it. The fourth part is late majority, these people will only adapt to change and innovation after the majority has tested it. The last part is laggards, these people are very conservative and they tend to be the hardest group to bring on board new innovation.
One product that grabbed the attention of many as soon as it came out on the shelves was Amazon Alexa. Alexa is a product where basically you talk to it and tell it what to do and it will complete your command. For example, you can say alexa play a song and it will play which ever song you want. So many people became early adaptors to this product because there wasn't any product like this. There also are people who waited to see how dependable this product was before running to the store to buy it. There were also those people who thought this invention wasn't worth there time or money.
I personally have no yet purchased any type of Amazon Alexa. I feel as though its just not necessary and all the features that it has are simply just not worth it. I think this investment would be good for families I just don't find a need why I would need it for myself
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